Wrangler
branding. printing. install.
Problem:
Eye-catching point of purchase displays to encourage customers to buy Wrangler jeans.
Solution:
Bold, rustic designed signage to stand out in a sea of endless retail displays.
Wrangler turned to the Wheelhouse team to build signs that will help customers identify their brand. They wanted signs that would be authentic to their brand and our team delivered. The signage we created has a very rustic feel while staying within their brand identity. We added custom fabricated rusted metal and bolts to the signs to give it an authentic feel. With our state of the art printers we were able to print on the wood to look like the back pocked of Wrangler jeans, including the “W” that looks like stitching behind their logo. We took the Wrangler logo and made it bold by adding 3-dimensional elements as well as the color choice of “Wrangler yellow.” The team took the time to make sure that even the smallest details contributed to the authentic vibe that Wrangler was looking for.
