South Lyon East was in need of a full school rebrand. They really let us come up with new concepts to elevate their school. The Wheelhouse team wanted to make the school feel full of pride, unity, and just an overall cool place to be. Their color palette let us play with dark and light contrast to really highlight and accentuate the school brand in the areas and locations that they wanted to show off most. Such a large school means that there are a lot of projects and a lot of space that all have to feel connected and stay central to the overall look and feel that BE EAST created. Through the use of window perf, vinyl wall wraps, large format banners, dimensional signage and more, the team added to the passion that the school was built on.